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NBCUniversal Reschedules Telemundo Event as 2025 Upfronts Highlight Live Sports and Streaming

The company shifts its Telemundo celebration to May 13, focusing its May 12 presentation on a robust slate of live sports and events to attract advertisers ahead of a corporate restructuring.

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Mark Marshall, chairman of global advertising and partnerships, at the NBC Universal 2024 Upfront (Photo Credit: NBC)

Overview

  • NBCUniversal has confirmed its 2025 Upfront presentation for the morning of May 12 at Radio City Music Hall in New York City.
  • Telemundo's traditional Monday evening event has been moved to Tuesday, May 13, to avoid a scheduling conflict with Amazon's newly announced Monday evening presentation.
  • The 2025 Upfront will emphasize NBCUniversal's extensive portfolio of live sports and events, including Super Bowl LX, the 2026 Winter Olympics, and the NBA's return to NBC.
  • Streaming ad commitments have surpassed those for primetime broadcast and cable for the first time, reflecting a significant shift in advertiser priorities.
  • This will be NBCUniversal's final Upfront before a corporate split later this year, which will separate cable networks and digital assets into a new entity.