NBCUniversal Reports Modest Growth in 2024 Upfront Ad Sales

Increased commitments in sports, streaming, and digital drive the company's largest digital upfront to date.

NBCUniversal saw the highest upfront commitments in sports and digital programming.
Peacock's advertising demand has surged by 40% over the past three years.
Small and medium-sized businesses increased their upfront investments by nearly 50%.
The company did not disclose specific figures on total volume or CPM rates.
NBCUniversal is the first major media company to conclude upfront negotiations this season.