Overview

• NBCUniversal saw the highest upfront commitments in sports and digital programming.
• Peacock's advertising demand has surged by 40% over the past three years.
• Small and medium-sized businesses increased their upfront investments by nearly 50%.
• The company did not disclose specific figures on total volume or CPM rates.
• NBCUniversal is the first major media company to conclude upfront negotiations this season.