Overview
- NBCU announced a roster of more than 20 creators recruited with YouTube, Instagram and TikTok, with some reports putting the total at over 25.
- Creators will receive on-the-ground access to athletes and competitions across northern Italy, including travel to the Milan, Cortina and Livigno clusters.
- The lineup blends returning Paris contributors and new additions, including ATFrenchies, Molly Carlson, MMG, Kylie Kelce, Anna Sitar and Tom Daley.
- NBCU is offering advertisers the option to develop sponsored posts with select creators tied to the Games.
- Bowen Yang and Matt Rogers will produce a new season of the Two Guys, Five Rings podcast with iHeartMedia as NBCU cites Paris 2024 results of 6.55 billion social impressions and about 300 million Creator Collective views.