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NBCUniversal Enters Talks for MLB Rights as ESPN Eyes Streaming-Focused Deal

Comcast bids significantly below ESPN’s $550 million/year fee, while MLB evaluates multiple proposals for its game package.

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Overview

  • NBCUniversal is in early discussions with MLB to acquire the rights package ESPN is relinquishing after opting out of its $550 million/year deal.
  • Comcast's bid for the package is reported to be much lower than ESPN’s current annual fee, reflecting changing market dynamics in sports broadcasting.
  • ESPN remains interested in a revised deal that would include local in-market streaming rights for its upcoming streaming platform.
  • A potential deal with NBCUniversal could place Sunday Night Baseball on NBC and Peacock, aligning with the network’s year-round Sunday sports programming strategy.
  • Other media companies, including Fox and Warner Bros. Discovery, are also exploring MLB rights opportunities as the league seeks to balance traditional and digital distribution.