NBCUniversal Emerges as Leading Bidder for Post‑2028 Oscars Rights

Overview

• NBCUniversal has gained ground in talks to carry the Oscars after ABC’s deal ends in 2028, according to multiple reports.
• YouTube remains an active bidder for an exclusively digital home, and sources say the Academy would expect a premium for such a deal.
• The Academy is shopping a 5–10 year agreement that would start with the 2029 telecast.
• ABC retains rights through the 2028 ceremony and is reported to spend about $120 million a year on the show, though views of its aggressiveness in the new auction differ.
• Bidders are resisting overpaying given long-term ratings declines, while NBCUniversal is pitching 2028 Los Angeles Olympics marketing synergies.