Overview

• Executives are in early discussions to launch a linear sports network this fall that would retransmit live sports from Peacock.
• The channel’s lineup would mirror Peacock’s offerings, including Premier League soccer, the Olympics, golf and NBA games under NBCU’s new 11-year deal.
• It would be sold through specialty-tier packages on cable and satellite platforms rather than standard bundles.
• The plan complements Comcast and NBCU’s move to spin off most cable networks into a separate entity, Versant, as they streamline their portfolio.
• Peacock recently raised its ad-supported subscription price and is leveraging premium sports rights to drive growth across both streaming and linear platforms.