Particle.news
Download on the App Store
5 ARTICLES
·
last wk.

NBCUniversal Considers New Cable Sports Channel to Air Peacock Events

The channel would bundle Peacock’s live sports into specialty cable packages to reach pay-TV subscribers resistant to full streaming transitions.

The Comcast NBC Universal logo is shown on a building in Los Angeles, California, U.S. June 13, 2018. REUTERS/Mike Blake/File Photo
KANSAS CITY, MO - JANUARY 13: A view of the Peacock logo before an AFC Wild Card playoff game between the Miami Dolphins and Kansas City Chiefs on Jan 13, 2024 at GEHA Field at Arrowhead Stadium in Kansas City, MO. (Photo by Scott Winters/Icon Sportswire)
Image

Overview

  • Executives are in early discussions to launch a linear sports network this fall that would retransmit live sports from Peacock.
  • The channel’s lineup would mirror Peacock’s offerings, including Premier League soccer, the Olympics, golf and NBA games under NBCU’s new 11-year deal.
  • It would be sold through specialty-tier packages on cable and satellite platforms rather than standard bundles.
  • The plan complements Comcast and NBCU’s move to spin off most cable networks into a separate entity, Versant, as they streamline their portfolio.
  • Peacock recently raised its ad-supported subscription price and is leveraging premium sports rights to drive growth across both streaming and linear platforms.