Overview

• NBC unveiled the return during Sunday Night Football, pairing the news with a 15‑second promo featuring Snoop in Team USA gear.
• Snoop will appear in primetime with host Mike Tirico, revive the “Snoop’s Greatest Hits” segment, visit landmarks, attend events, and cheer alongside athletes’ families.
• The Milano Cortina Games run Feb. 6–22, with the Opening Ceremony at Milan’s San Siro airing on NBC and Peacock at noon ET and in primetime at 8 p.m. ET.
• NBC Olympics executive producer Molly Solomon praised him as “Our Ambassador of Happiness,” noting his Paris impact; Snoop earned two Sports Emmys for the 2024 coverage.
• The assignment extends broader NBCU ties that include an Entertainment & Studios deal with Death Row Pictures, a planned biopic, a return to The Voice, and a New Year’s Eve special.