NBCUniversal Appoints Former Roku Exec Kristina Shepard to Lead Streaming Ad Sales

Shepard will oversee a new team focused on programmatic, digital, and performance sales as NBCU expands its streaming and CTV advertising efforts.

Kristina Shepard, previously VP of Global Ad Sales at Roku, has been named Executive Vice President of Streaming and Performance Sales and Partnerships at NBCUniversal.
Shepard will lead a newly formed team, managing sales verticals such as programmatic, small-to-medium business growth, and independent agency partnerships on the East Coast.
Her role includes fostering demand diversification and driving client adoption of digital advertising partnerships across NBCU's streaming, retail media, and FAST platforms.
Shepard will report to Alison Levin, NBCU's President of Advertising and Partnerships, who also joined the company after a tenure at Roku in 2023.
NBCU is ramping up its focus on streaming and digital advertising as it prepares for major upcoming events, including the Winter Olympics and the 50th anniversary of Saturday Night Live.