Overview

• NBCUniversal and Snoop Dogg have signed a multi-year creative partnership, expanding their collaboration across film, television, sports entertainment, and streaming.
• The partnership includes the establishment of Death Row Pictures, based at the Universal Studios lot, led by Sara Ramaker and a team of creative executives.
• A Snoop Dogg biopic, written by Joe Robert Cole and produced by Snoop, Brian Grazer, and Sara Ramaker, is in development as part of the new venture.
• Snoop Dogg will return as a coach on Season 28 of NBC's 'The Voice' this fall, continuing his ongoing relationship with the network.
• This collaboration further solidifies NBCUniversal's strategy of building deep creative partnerships and marks a new phase in Snoop Dogg's brand evolution into onscreen storytelling.