NBCU Tops August TV Ratings with Olympics and DNC Boost

NBCUniversal's viewership surged in August, driven by the Paris Olympics and Democratic National Convention, according to Nielsen data.

Comcast Universal achieved a record 13.4% of total TV viewership in August, surpassing YouTube and Disney.
Coverage of the Paris 2024 Summer Olympics led to significant viewership increases across NBCU's platforms: NBC broadcast affiliates rose 62%, USA Network 47%, and Peacock 39%.
MSNBC's coverage of the Democratic National Convention contributed to a 43% increase in its viewership compared to July.
NBCU's Olympics telecasts included 32 broadcasts with over 5 million viewers each, and 17 with over 10 million viewers each.
Overall TV usage in August was steady compared to July, but broadcast sports viewership saw a 239% increase year-over-year, largely due to the Olympics.