Overview

• NBC Sports announced plans to use an AI-generated version of Jim Fagan’s voice for title sequences, show opens, and promotional content during its NBA coverage starting in October 2025.
• The decision was made with the approval of Fagan’s family, who expressed gratitude for honoring his legacy in this way.
• Fagan’s voice was a hallmark of NBC’s NBA coverage from 1990 to 2002, remembered for its association with iconic games and players of the era.
• The network will also reintroduce John Tesh’s 'Roundball Rock' theme, further tapping into nostalgia for its previous NBA broadcasts.
• This marks NBC’s second use of AI voice technology, following its recreation of Al Michaels’s voice for the 2024 Paris Olympics recaps.