NBC to Air First-Ever Commercial-Free Hour During Paris Olympics Opening Ceremony
Six major sponsors will support the uninterrupted broadcast, enhancing viewer experience with rotating brand logos.
- The commercial-free hour will commence at 1:30 p.m. ET on July 26, 2024.
- Sponsors include Coca-Cola, Delta, Eli Lilly, Toyota, Visa, and Xfinity.
- Brand logos will appear in 10-minute intervals during the broadcast.
- This marks a historic first for Olympic Opening Ceremony coverage.
- NBC aims to amplify the spectacle's emotional impact and unity.
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