Overview

• The commercial-free hour will commence at 1:30 p.m. ET on July 26, 2024.
• Sponsors include Coca-Cola, Delta, Eli Lilly, Toyota, Visa, and Xfinity.
• Brand logos will appear in 10-minute intervals during the broadcast.
• This marks a historic first for Olympic Opening Ceremony coverage.
• NBC aims to amplify the spectacle's emotional impact and unity.