NBC Sports Strikes Deal to Air OT7 Playoffs and Championship Weekend
The pact links the social-first 7v7 league to NBC’s All-American Bowl platform to boost national reach.
Overview
- NBC Sports, in a partnership announced Thursday with Overtime, will serve as the media home for OT7’s postseason and championship weekend.
- Select OT7 playoff and title games are scheduled for June 13–14 at 2 p.m. ET on NBC and Peacock.
- The agreement pairs OT7 promotion with NBC’s long-running Navy All-American Bowl and includes year-round collaboration on sales, distribution, and original content during All-American Bowl Week.
- OT7 is a 7-on-7 high school football league built for social media and broadcast, with more than 100 alumni on SEC and Big Ten rosters and notable names such as Jeremiah Smith, Dante Moore, and Keisean Henderson.
- With no unified national postseason in high school football, Overtime’s push, including December’s Overtime Nationals with Omaha Productions on ESPN2, could create bigger showcase windows for recruits and new opportunities for sponsors.