NBC Secures U.S. Olympic Broadcast Rights Through 2036 in $3 Billion Deal

The agreement extends NBC's long-standing partnership with the IOC, adding new strategic initiatives and digital advancements.

The $3 billion extension grants NBC exclusive U.S. media rights for the 2034 Winter Olympics Salt Lake City and the 2036 Summer Olympics, with the host city yet to be determined.
The deal elevates Comcast NBCUniversal from a media rights holder to a strategic partner, incorporating collaborations on technology infrastructure and digital advertising.
NBC's 2024 Paris Olympics coverage set records with 23.5 billion streaming minutes on Peacock and $1.2 billion in advertising revenue, reflecting the growing importance of live events for media platforms.
The IOC emphasized that the agreement secures long-term financial stability for the Olympic Movement, with 90% of generated revenue supporting athletes and sports organizations worldwide.
This partnership builds on NBC's decades-long history as the U.S. home for the Olympics, with plans to enhance viewer experiences across linear, streaming, and digital platforms.