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The agreement extends NBC's long-standing partnership with the IOC, adding new strategic initiatives and digital advancements.

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Grant Holloway crosses the finish line in the men's 110m hurdles at the Paris 2024 Olympic Games.
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Overview

  • The $3 billion extension grants NBC exclusive U.S. media rights for the 2034 Winter OlympicsSalt Lake City and the 2036 Summer Olympics, with the host city yet to be determined.
  • The deal elevates Comcast NBCUniversal from a media rights holder to a strategic partner, incorporating collaborations on technology infrastructure and digital advertising.
  • NBC's 2024 Paris Olympics coverage set records with 23.5 billion streaming minutes on Peacock and $1.2 billion in advertising revenue, reflecting the growing importance of live events for media platforms.
  • The IOC emphasized that the agreement secures long-term financial stability for the Olympic Movement, with 90% of generated revenue supporting athletes and sports organizations worldwide.
  • This partnership builds on NBC's decades-long history as the U.S. home for the Olympics, with plans to enhance viewer experiences across linear, streaming, and digital platforms.