NBC Secures Major Sponsors for 'SNL' 50th Season

Allstate, L'Oréal, T-Mobile, and Volkswagen to support 'Saturday Night Live' with bespoke promotions and a primetime special.

The 50th season of 'SNL' will feature a live, three-hour primetime special on February 16, 2025.
Advertisers will engage in custom promotions, including social media takeovers and collaborations with 'SNL' talent.
T-Mobile, a long-time sponsor, will expand its partnership for the anniversary season.
NBCUniversal has been preparing for this milestone with retrospectives and a potential documentary on 'SNL'.
Despite speculation, no announcements have been made about Lorne Michaels' future with the show.