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NBC Revives 'Roundball Rock' for NBA Return, Debuts on Peacock Preseason

The revival anchors an 11-year NBAWNBA pact, with promos voiced by an AI model of Jim Fagan.

Overview

  • Peacock’s preseason coverage rolled out the theme ahead of Thunder–Bucks, with Noah Eagle on the call.
  • NBC says the song will open every NBA game and studio show on NBC and Peacock throughout the season.
  • NBC Sports will use an AI-generated recreation of longtime network voice Jim Fagan for promotional spots and intros, built from archival recordings.
  • Viewers on social media praised the nostalgia but criticized execution details such as cutting in straight from commercials and the choice of musical edit.
  • Composer John Tesh said NBC opted for the original version after fans rejected a new orchestral tweak, with the regular-season launch set for October 21 on NBC under the new rights deal.