Olympics Broadcast with Celebrity Hosts and Innovative Coverage

NBCUniversal aims to attract a broader audience with live streaming on Peacock and celebrity hosts like Snoop Dogg and Jimmy Fallon for the 2024 Paris Olympics.

NBC plans to use celebrities including Snoop Dogg, Jimmy Fallon, and Kelly Clarkson in various roles to boost viewership for the Paris Olympics.
All Olympic events will be streamed live on Peacock, breaking from past practices of tape-delayed broadcasts during U.S. primetime.
The network is introducing new elements like heart-rate monitors on athletes' parents and influencer-hosted watch parties to engage viewers.
Organizational concerns such as high bacteria levels in competition waters and lack of air conditioning in the athlete's village have been noted.
NBC aims for over 20% of its Olympics viewership to come from the Peacock streaming platform, reflecting a shift towards digital consumption.