Olympics Coverage with Real-Time Streaming and Star-Studded Features
The 2024 Paris Games will see live broadcasts, AI-generated highlights, and celebrity appearances, marking a shift from traditional delayed telecasts.
- NBC will provide live coverage of key events during prime-time in Paris and curated highlights during U.S. prime-time.
- Peacock will stream every Olympic competition live, offering personalized AI-generated highlights voiced by Al Michaels.
- Celebrity appearances, including Snoop Dogg and Kelly Clarkson, will enhance the entertainment value of the broadcasts.
- The new format aims to balance live sports coverage with in-depth storytelling and athlete profiles.
- NBC plans to improve viewership metrics across all platforms to address potential evening ratings declines.
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