Overview

• The series airs Tuesdays after The Voice and Fridays at 8 p.m. ET on NBC, with next‑day availability on Peacock and live carriage on Fubo and DirecTV.
• Ten contestants tackle briefs for brands such as Dunkin’, Southwest Airlines, Pillsbury, Sonic, KitchenAid, Captain Morgan and Therabody.
• Bozoma Saint John serves as chief marketing officer and mentor alongside host Jimmy Fallon, judging pitches inside a fictional agency.
• Samsung and Canva provide creative tools as teams develop campaigns that participating brands may implement.
• The winner receives $100,000, an Adweek feature, a trip to Cannes Lions and the Innovator of the Year title, and the show is produced by B17 Entertainment and Universal Television Alternative Studio with Electric Hot Dog.