Overview

• Jimmy Fallon will host, create, and executive produce 'On Brand,' an unscripted marketing competition series for NBC set to premiere later in 2025.
• Bozoma Saint John, a marketing executive with experience at Netflix and Uber, will serve as the show's Chief Marketing Officer, mentoring contestants and evaluating their work.
• Contestants will develop and pitch campaigns for major brands, including Dunkin’, Samsung, Pillsbury, and Southwest Airlines, with unprecedented access to client businesses.
• The winner of the competition will receive a cash prize and the opportunity to see their campaign brought to life on a national scale.
• Produced by B17 Entertainment and Universal Television Alternative Studio, the series will also be licensed globally by NBCUniversal Formats.