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3mo ago

NBC Greenlights Jimmy Fallon’s Marketing Competition Series 'On Brand'

Set to premiere later this year, the show will feature Fallon leading a marketing agency alongside Bozoma Saint John, with contestants crafting campaigns for major brands.

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Overview

  • Jimmy Fallon will host, create, and executive produce 'On Brand,' a reality competition series focused on marketing and advertising.
  • The show will feature contestants developing real-world campaigns for household brands such as Dunkin’, Samsung, and Pillsbury.
  • Bozoma Saint John, a renowned marketing executive, will serve as the agency's Chief Marketing Officer, mentoring and evaluating contestants.
  • Each episode will culminate in the selection of the best campaign, with the season finale awarding a cash prize and the realization of the winning idea.
  • Produced by B17 Entertainment, Universal Television Alternative Studio, and Fallon’s Electric Hot Dog, the series format will be licensed globally by NBCUniversal.