Overview
- Jimmy Fallon will host, create, and executive produce 'On Brand,' a reality competition series focused on marketing and advertising.
- The show will feature contestants developing real-world campaigns for household brands such as Dunkin’, Samsung, and Pillsbury.
- Bozoma Saint John, a renowned marketing executive, will serve as the agency's Chief Marketing Officer, mentoring and evaluating contestants.
- Each episode will culminate in the selection of the best campaign, with the season finale awarding a cash prize and the realization of the winning idea.
- Produced by B17 Entertainment, Universal Television Alternative Studio, and Fallon’s Electric Hot Dog, the series format will be licensed globally by NBCUniversal.