Overview

• The network announced his return in a brief promotional video in which he says, “Guess who’s back?”
• Snoop Dogg will appear on location with Mike Tirico, attend competitions, explore the region and meet athletes and families.
• He said he will bring winter gear and “definitely” take to the ice during the Games.
• NBC credits his Paris 2024 presence with a roughly 80% primetime ratings lift versus Tokyo and he received two Sports Emmys for the coverage.
• Some outlets cite a Bild report alleging multimillion‑dollar pay, a figure that has not been confirmed by NBC.