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NBC Brings Snoop Dogg Back for Milan-Cortina 2026 Olympic Coverage

The network seeks to replicate his Paris-driven audience lift through primetime banter with Mike Tirico plus culture pieces across northern Italy.

Overview

  • NBCUniversal confirmed the return in a 15-second promo that aired during Sunday Night Football, with Snoop asking, “Guess who’s back?”
  • Snoop will rejoin Mike Tirico on NBC’s primetime set for the recurring “Snoop’s Greatest Hits” segment featuring his take on the day’s moments.
  • His assignment includes exploring landmarks from Milan to the Dolomites, attending events, interviewing athletes, and cheering alongside families.
  • NBC Olympics executive producer Molly Solomon welcomed the “Ambassador of Happiness,” noting this will be Snoop’s first Winter Games.
  • The Milano Cortina 2026 Winter Olympics run Feb. 6–22, with the Opening Ceremony at Milan’s San Siro airing live at 12 p.m. ET and in primetime at 8 p.m. ET on NBC and Peacock.