Particle.news

Download on the App Store

NBC Brings Snoop Dogg Back as 2026 Winter Olympics Correspondent

NBC is doubling down following his widely praised Paris turn that coincided with a major ratings jump.

Overview

  • The network confirmed the rapper will be on site in Italy for Milan–Cortina 2026, which runs February 6–22.
  • NBC says he will drop in on events, offer colorful commentary, and engage athletes and families on the ground alongside host Mike Tirico.
  • Snoop Dogg said he will pack puffer jackets, snow pants, ski goggles, and ice skates, adding that he will definitely skate.
  • His Paris stint produced viral moments such as torch-carrying on the Seine, dancing with Simone Biles’s team, equestrian and fencing cameos, and a pool session with Michael Phelps.
  • Coverage in Paris drew an NBC audience roughly 80% higher than Tokyo, he earned Sports Emmys for the work, and reports cite pay around $500,000 per day with higher totals suggested by Bild.