Particle.news
Download on the App Store
11 ARTICLES
·
2w ago

NBC Adds The Paper to Fall Lineup With Nov. 10 Broadcast Debut

NBC cites minimal overlap with Peacock viewers to justify a broadcast window.

Image
Image
Domhnall Gleeson at the 2015 San Diego Comic Con International in San Diego, California on July 9, 2015. Photo Credit // Gage Skidmore.
Oscar Nuñez, Gbemisola Ikumelo and Alex Edelman from "The Paper."

Overview

  • The Peacock mockumentary will air Mondays at 8:30 p.m. ET starting Nov. 10, paired with St. Denis Medical.
  • Co-creators Greg Daniels and Michael Koman are overseeing network edits that shorten episodes to a 22-minute primetime format.
  • The show logged Peacock’s No. 2 comedy premiere and a Nielsen top-ten spot, and it has already been renewed for Season 2.
  • NBCUniversal positions the move within a wider windowing strategy, citing internal research of roughly 4% audience duplication between NBC and Peacock, and this is the first full secondary NBC run for a Peacock original.
  • NBC also dated new cheerleading comedy Stumble for Friday, Nov. 7 at 8:30 p.m., following Happy’s Place.