NBA's Inaugural In-Season Tournament a Success, Lakers Crowned Champions
The tournament boosts TV ratings and introduces new stars, with potential changes to the format in the pipeline.
- The NBA's inaugural In-Season Tournament was a success, with the Los Angeles Lakers emerging as champions and LeBron James winning the tournament's MVP award.
- The tournament, which started with group play, saw the introduction of Indiana Pacers guard Tyrese Haliburton to a national audience during his team's run to the championship game.
- The NBA hopes the annual competition will breathe life into a typically sleepy stretch of the season, insert the NBA into a burgeoning sports scene in Las Vegas, and grow the league's value in the fluid yet tenuous media climate.
- Television ratings for the tournament were encouraging, with IST games in November averaging 1.48 million viewers for ESPN and TNT, a 19 percent bump compared to similar Tuesday and Friday night games last season.
- The NBA has signaled a willingness to tweak the tournament's format in the future, with potential changes including moving the tournament around to different cities each year, and making regular-season record as of the last group game the first tiebreaker for advancing in the IST.