NBA Unveils Team-Specific Painted Court Designs for In-Season Tournament

NBA releases entirely painted, unique courts for its first-ever In-Season Tournament, marking a first for five teams including the Boston Celtics and Los Angeles Lakers; aesthetics purposefully designed to be discerned easily during broadcasts.

For the first time, the NBA has released entirely painted, unique courts for its In-Season Tournament, which distinguishes the tournament games from regular-season contests.
Each of the 30 team-specific courts features a design meant to tie to the tournament, with team-specific base paint colors and a secondary color used in wordmarks. A third color plays prominently through a 16-foot-wide 'runway' down the middle.
This marks the first time that any team in the league has featured a completely painted court with no natural wood grain, and five teams, including the Boston Celtics and Los Angeles Lakers, will showcase an alternate court for the first time in their history.
The court designs are also geared towards broadcasting, aiming to create something that forces viewers to stop, look, and focus on the uniqueness of the tournament.
The NBA hopes this visual innovation, along with teamwork between the league, teams, facilities, and court manufacturers, will enhance the distinctiveness and appeal of the inaugural In-Season Tournament.

The Salt Lake Tribune

New York Post

FOX Sports

Boston Globe

The Philadelphia Inquirer