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NBA Taps AWS for AI Stats Platform ‘Inside the Game’ Rolling Out This Season

Using high-frequency optical tracking with AWS AI, the platform turns movement data into real-time insights across broadcasts.

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NBA and AWS announce new multi-year partnership to power the next era of basketball innovation
A logo for Amazon Web Services (AWS) is seen at the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier/File Photo

Overview

  • AWS is the Official Cloud and Cloud AI Partner for the NBA and its affiliate leagues under a multi-year agreement with no financial terms disclosed.
  • New metrics debuting during 2025–26 include Defensive Box Score, Shot Difficulty with Expected FG%, and Gravity to quantify off-ball impact.
  • Play Finder will search thousands of games for similar actions and push real-time alerts to commentators, with teams accessing the underlying models for scouting and coaching.
  • The system combines Sony Hawk-Eye data tracking 29 body points per player at roughly 60 frames per second with AWS tools such as Bedrock and SageMaker to process billions of data points.
  • Fans will see these features on the NBA App, NBA.com, social channels and during NBA games on Prime Video as the league educates broadcasters and viewers on how to use the new stats.