Particle.news
Download on the App Store
3 ARTICLES
·
4h ago

NBA Taps AWS as Official Cloud AI Partner, Launches 'Inside the Game' Analytics Platform

The AI-driven tools debut in 2025–26 to deliver real-time tracking insights across broadcasts, league apps, team strategy.

Image
A logo for Amazon Web Services (AWS) is seen at the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier/File Photo
Image

Overview

  • NBA and Amazon Web Services announced a multiyear deal that introduces 'NBA Inside the Game,' an AI-powered platform for new live stats and interactive features.
  • 'Inside the Game' debuts with Defensive Box Score, Shot Difficulty with expected field goal percentages, a Gravity measure of defensive attention, and a Play Finder tool.
  • The system combines Sony Hawk-Eye real-time body tracking with AWS AI services to generate contextual insights from player movement data.
  • Teams will access the new data for review, with the NBA saying club input informs metric design to support both fan understanding and on-court strategy.
  • AWS becomes the official Cloud and Cloud AI Partner for the NBA and WNBA, financial terms were not disclosed, and Prime Video begins an 11-year rights deal with 66 regular-season games starting Oct. 24.