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NBA Takes Full Control of NBA TV, Unifies With App in 24/7 Relaunch as ‘The Association’ Debuts Oct. 15

The league consolidates distribution to build a single hub for basketball coverage under its new media era.

Overview

  • The weeknight flagship show The Association premieres Oct. 15 with live look-ins, highlights and analysis, and streams free in the NBA App.
  • NBA TV will air 60 regular-season games starting Oct. 25 with Oklahoma City at Atlanta, with those telecasts also available on local networks.
  • The NBA positions NBA TV and the NBA App as a connected, always-on destination for live games, original programming and behind-the-scenes access.
  • Programming expands to international pro leagues in Australia, China, France, Germany, Spain and South Korea, plus G League, top U.S. high school events, podcasts and creator content.
  • NBA TV reaches about 33 million homes and is offered direct for $9 per month or $75 per year, and it is included with NBA League Pass starting at $110 for the season.