Overview

• The NBA, Take-Two Interactive and the National Basketball Players Association extended their multiyear partnership and unveiled NBA Take-Two Media as a modern entertainment company.
• NBA Take-Two Media will produce original social-first and long-form content while integrating competitive gaming and immersive live events around music, fashion, food and lifestyle.
• The expanded agreement guarantees the continuation of the NBA2K video game franchise, which has sold over 150 million copies, for years to come.
• One of the first original series will star former NBA all-star Joakim Noah on a global travel show exploring how basketball is played in local communities.
• The 2K League will return later this year reimagined to blend gameplay with storytelling and feature NBA teams, celebrities, creators and fans.