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NBA Strikes Alibaba Cloud Deal as Macau Preseason Games Mark China Return

The league taps Alibaba Cloud to rebuild digital ties with Chinese fans.

Overview

  • Alibaba Cloud was named the official cloud computing and AI partner of NBA China under a multiyear agreement.
  • Alibaba said it will develop applications to enhance live viewing and fan engagement on the NBA app in China, including for the All-Star Game, Playoffs and Finals.
  • The NBA will play two sold-out preseason games in Macau on Friday and Sunday at The Venetian Arena, the first NBA games held in the city.
  • The contests are part of a five-year venue agreement with Sands China, with Taobao 88VIP listed as the event sponsor.
  • The Brooklyn Nets will face the Phoenix Suns; Nets owner Joe Tsai also chairs Alibaba, and the league says Shaquille O’Neal will attend as the NBA returns after a six-year pullback following the 2019 controversy.