Overview
- The NBA paired sellout showcases in Berlin and London with a private London event pitching investors, sponsors and media, with Real Madrid, Barcelona, Olimpia Milano, AC Milan and ALBA Berlin present as Panathinaikos declined to attend.
- Commissioner Adam Silver said a 2027-28 launch remains "doable" as planners outline a 16-team structure featuring roughly 12 permanent licenses plus annual qualifiers in partnership with FIBA.
- Recruitment targets include major football brands such as PSG, ALBA Berlin has been praised by Silver as a model club, and Real Madrid is viewed as receptive to leaving EuroLeague, while Barcelona is reported to be moving toward a 10-year EuroLeague commitment.
- Key commercial pieces are unresolved, with reported entry costs of $500m–$1bn, advisors JPMorgan and The Raine Group engaging capital, interest from RedBird tied to AC Milan, and openness to sovereign wealth participation under review.
- EuroLeague is extending club agreements and threatening legal action, no broadcasters or sponsors are confirmed, and NBA team owners are expected to consider formal approval in March.