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NBA Sets Two-Year Target for 'NBA Europe' Launch

Investor interest plus formal approvals will determine whether the project proceeds.

Overview

  • Pending NBA and FIBA board approval, Mark Tatum set a two-year launch goal with franchise terms to be finalized in the coming months.
  • JP Morgan and The Raine Group are advising on the business plan, with Sports Business Journal reporting franchise fees of $500 million to $1 billion and noting the NBA could walk away if valuations fall short.
  • Phase one envisions 10–12 franchises focused on the UK, Spain, France, Italy and Germany, with Turkey and Greece under consideration.
  • The NBA would operate the top tier with FIBA’s Basketball Champions League positioned as a second tier that offers four merit-based qualification spots each season.
  • Investor outreach over roughly eight weeks will gauge interest as the league also schedules regular-season games in London (2026), Manchester and Paris (2027), and Berlin and Paris (2028), alongside a commitment of tens of millions of pounds for UK basketball infrastructure.