Overview
- NBA Communications released season-to-date social view rankings led by Luka Dončić at 845 million, followed by Victor Wembanyama (708M), Stephen Curry (703M), LeBron James (641M), Shai Gilgeous-Alexander (496M), Nikola Jokić (445M), Austin Reaves (409M), Kevin Durant (331M) and Cooper Flagg (312M).
- Giannis Antetokounmpo, at 304 million views, is the only top‑10 player not slated to play on Dec. 25.
- The Christmas Day broadcast spans five games on ABC/ESPN starting at noon ET: Cavaliers vs. Knicks, Spurs vs. Thunder, Mavericks vs. Warriors, Rockets vs. Lakers and Timberwolves vs. Nuggets.
- This year marks the 18th consecutive Christmas with a five‑game NBA lineup across the ABC and ESPN networks.
- Team-focused coverage used the rankings to frame storylines, with Lakers Nation highlighting Austin Reaves’ No. 7 placement as evidence of a breakout and growing All-Star buzz.