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6h ago

NBA Names AWS Official Cloud AI Partner, Unveils 'Inside the Game' Stats Platform

The multi-year deal ties the league's Sony Hawk‑Eye tracking to AWS AI to deliver new in‑game metrics across broadcasts this season.

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A logo for Amazon Web Services (AWS) is seen at the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier/File Photo

Overview

  • AWS becomes the official cloud and cloud AI partner for the NBA and its affiliate leagues, with no financial terms disclosed.
  • New AI-driven metrics debut in 2025–26, including a Defensive Box Score, a Shot Difficulty measure with Expected Field Goal Percentage, and a Gravity stat that quantifies off‑ball attention.
  • A Play Finder tool, built with AWS Bedrock and SageMaker, will make individual plays searchable to bolster on-air analysis and team scouting, with a public-facing version planned.
  • Sony Hawk‑Eye optical tracking analyzes 29 body parts at 60 samples per second to generate real-time insights available on the NBA App, NBA.com, and live game broadcasts, including NBA on Prime.
  • Prime Video’s 11‑year NBA rights begin this season with an October 24 doubleheader, and the league plans broader rollout to affiliate competitions, with WNBA adoption reported as possible in 2026.