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NBA Launches 'Tap to Watch' as New Rights Era Begins on NBC, Peacock and Prime Video

The feature reduces confusion by taking viewers straight from scores to the exact service airing each game.

Overview

  • The league rolled out Tap to Watch across the NBA App, NBA.com, team sites and launch partners including Google, Meta, X, Snap, Reddit, Roku and Dapper Labs, with FanDuel, Fanatics and Yahoo to be added during the season.
  • One tap routes fans to the correct national or local broadcaster — ABC/ESPN, NBC/Peacock, Prime Video or League Pass — and triggers a sign-in or subscription prompt if needed.
  • The NBA App now shows real-time, arena-fed scores with a live ticking clock and virtually no latency to guide viewers into live broadcasts.
  • Under the new 11-year media-rights deals worth roughly $76–77 billion, the national rhythm places Peacock on Mondays, NBC/Peacock on Tuesdays, ESPN on Wednesdays and Prime Video on Fridays, with additional Thursday, Saturday and Sunday slates as the season progresses.
  • Opening night on Oct. 21 airs on NBC and Peacock with RocketsThunder followed by WarriorsLakers, marking NBC’s regular-season return, and NBC has named Michael Jordan a special contributor with an opening-night appearance reported.