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10mo ago

NBA Finals Game 1 Sees Lowest Ratings Since 2007

The Celtics' dominant victory over the Mavericks drew just 10.99 million viewers, marking a significant decline from previous years.

Full chart below.
Jun 6, 2024; Boston, Massachusetts, USA; Boston Celtics center Kristaps Porzingis (8) dunks against Dallas Mavericks forward P.J. Washington (25) and forward Maxi Kleber (42) in the third quarter during game one of the 2024 NBA Finals at TD Garden. Mandatory Credit: David Butler II-USA TODAY Sports
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Overview

  • Game 1 ratings dropped 5% from last year, attracting only 10.99 million viewers.
  • The Celtics' 18-point win was the most lopsided Finals opener since 2017.
  • A week-long gap between the conference finals and the NBA Finals may have impacted viewership.
  • This marks the sixth consecutive year the NBA Finals opened below 14 million viewers.
  • Despite low ratings, Game 1 was still the top TV program for the day.