NBA Explores Launch of European League in Partnership with FIBA

The NBA aims to expand its global footprint by evaluating a European basketball league, raising questions about its impact on the EuroLeague and potential revenue opportunities.

• NBA Commissioner Adam Silver confirmed ongoing discussions with FIBA to explore creating a professional basketball league in Europe.
• The league's primary goal is to globalize basketball further and tap into lucrative European and Middle Eastern markets, with potential long-term profits estimated at three billion euros annually.
• The initiative poses a competitive threat to the EuroLeague, which faces financial struggles, with all its clubs reportedly losing money.
• Key challenges include securing broadcasting deals across diverse European markets and integrating with established sports infrastructures.
• The NBA is considering partnerships with major European sports clubs like Real Madrid and Paris Saint-Germain to build the league's foundation.

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The Japan Times