NBA Expands Reach in France with Paris Game, Talent Development Initiatives

The Brooklyn Nets and Cleveland Cavaliers face off in Paris, marking a milestone in the NBA's ongoing efforts to foster talent and increase viewership in France.

The NBA is hosting a game in Paris, France, between the Brooklyn Nets and Cleveland Cavaliers, marking the first European game for the Cavaliers and the 13th for the Nets.
France has become a significant talent producer for the NBA, with French players Victor Wembanyama and Alexandre Sarr making waves in the league.
The NBA has seen a significant increase in viewership from France, with League Pass subscriptions and NBA game TV viewership growing by +19% and 26%, respectively, year-over-year.
In 2023, the NBA announced a collaboration with France to invest further in the sport in both France and Africa, launching a new player development program in partnership with the French Basketball Federation and the French basketball league LBN Betclic ELITE.
The NBA Paris Game is expected to reach fans across more than 200 countries and territories, with sponsorship from global financial app Revolut and other brands.