NBA Enlists 'Sopranos' Actor Michael Imperioli for Inaugural In-Season Tournament Promotion

Innovative NBA marketing campaign features the "Sopranos" star in an "Ocean's 11" inspired plot alongside notable players like Anthony Davis, Trae Young and Kawhi Leonard, hyping up the inaugural tournament starting November 3rd with its $500,000 winning incentive.

The NBA has employed actor Michael Imperioli from The Sopranos for the promotion of the inaugural in-season tournament starting November 3rd.
The marketing campaign takes inspiration from the plot of 'Ocean's 11', featuring Imperioli and seven notable players, including Anthony Davis, Trae Young, and Kawhi Leonard, concocting a heist to steal the NBA Cup.
The tournament is a fresh initiative designed to build excitement during the typically less thrilling part of the regular season, involving unique uniforms and different playing floors for the teams.
Players from the winning team are set to receive a hefty winning incentive of $500,000 each, stimulating aggressive defense play.
The promotional spot concludes with Imperioli stating, 'Looks like you're all going to have to play for it', hinting at the intense competition for the NBA Cup that concludes in Las Vegas on December 9.