NBA Christmas Day Games Draw Record Viewership in Five Years

The league saw an 84% increase in Christmas Day ratings, with LeBron James and Stephen Curry's matchup leading the gains.

The NBA's Christmas Day slate averaged 5.25 million viewers per game, the highest since 2019, according to final Nielsen ratings.
The Lakers-Warriors game, featuring LeBron James and Stephen Curry, was the most-watched NBA regular-season game in five years with 7.91 million viewers and a peak of 8.45 million.
Victor Wembanyama's Christmas debut with the Spurs against the Knicks garnered nearly 5 million viewers, marking the most-watched noon Christmas game since 2011.
The late-night Suns-Nuggets game set a record for its timeslot, averaging 3.9 million viewers.
Overall, the NBA's Christmas ratings were up 84% from last year, with all games airing on ABC for the first time and ESPN's alternate 'Dunk the Halls' broadcast contributing to the gains.