Overview

• The NBA set new highs for total attendance, average attendance, and sellout percentage during the 2023-2024 regular season.
• Victor Wembanyama emerged as a social media sensation, ranking third in popularity among NBA players.
• The league's In-Season Tournament in November and December also boosted fan engagement and attendance.
• Playoff and play-in games are expected to continue the trend of high attendance, with tickets already in high demand.
• Teams have utilized advanced data analytics and technology to enhance fan experiences and increase game-day attendance.