Overview
- NBAT2, the NBA–Take-Two joint venture led by CEO Andrew Perlmutter, unveiled the reimagined 2KL as an entertainment property that blends competition with creator and celebrity programming.
- YouTube star Jesser was named honorary commissioner, with a mandate to drive drafts, rulings and entertainment-focused twists alongside a rotating celebrity board.
- The first slate features six NBA-affiliated teams—Boston, Detroit, Memphis, Toronto, Utah and Washington—each pairing a content creator with an NBA player.
- A multi-year agreement with the NBPA enables direct involvement of NBA players, supporting player-led storylines and appearances across 2KL programming.
- The season debuts Nov. 4 with the reality-competition series MyPLAYER Mayhem, followed by Nov. 16 sign-ups for Next Fan Up, an open-ladder competition where gameplay and social activity earn advancement points.