NBA and Rhone Partner with Kevin Love to Promote Mental Fitness

Kevin Love, Miami Heat star, joins Rhone in a campaign to elevate mental health awareness alongside physical fitness.

Rhone has launched a multi-year global marketing partnership with the NBA, focusing on mental and physical well-being.
Kevin Love, a five-time NBA All-Star, will serve as a brand ambassador to promote mental fitness through the campaign.
The initiative aims to break the stigma around mental health, encouraging the NBA community to prioritize mental fitness as much as physical health.
Rhone will introduce custom content on the NBA Fitness platform to further support mental and physical wellness.
The partnership includes Rhone's Commuter Shirt becoming the Official Dress Shirt of the NBA, featuring team logos for fans and executives.