Overview
- The announcements were made at the 26th UN Tourism General Assembly in Riyadh on November 7, 2025.
- Nayarit joins the Board of Affiliate Members for the 2026–2029 term with voice and vote in agenda‑setting on sustainability, investment and innovation.
- Only three entities were directly designated by the Secretary‑General: Madrid, ICCA and Nayarit.
- The state's tourism trust also received the 'Supportive Partner Destination' recognition for exemplary commitment to UN Tourism values.
- State officials highlighted a public‑private model and said the recognition will support Mexico's international tourism profile alongside peers such as Tripadvisor, Expedia Group and Saudi Tourism Authority.