Overview

• The service finished FY2025 at 44,096 accessions, roughly 9% above the 40,600 target and the highest total in more than two decades.
• Officials cite Gen Z‑targeted marketing, VR activations at events such as Sneaker Con, and new Navy.com tools like a Career Quiz and Pay & Benefits Calculator for boosting leads.
• Processing changes — faster medical and tattoo waiver reviews and a shortened Military Entrance Processing Station timeline from over 30 days to under three — let recruiters focus on prospecting while standards remained intact.
• The goal was reached with 3,547 frontline recruiters, about 1,500 fewer than in the early 2000s, and with recruiter billets staffed to 100%.
• Retention met goals and training pipelines are scaling, with NETC set to train more than 86% of newcomers and plans to expand centralized medical recruiting to fill health‑care billets.