Overview
- Nubia released the NaviX Ultra on Wednesday, September 16, priced from ¥5,999 before subsidies and offered with 30‑day trial options and an optional insurance plan that claims up to ¥1 million coverage for account losses.
- The phone embeds the consumer version of the Doubao assistant into the system, adds a fingerprinted AI hardware key, lets tasks run in the background, and can read local screen and file context when the user authorizes it.
- Nubia changed the execution model to a protocol‑first mix — using MCP and A2A protocol calls where partners open interfaces, falling back to simulated clicks only if allowed, and published the SAEP rules that give apps 30 days to declare what automated actions they permit.
- Early channel reports show strong initial sales and partnerships with some services, but users say common tasks like ordering food or replying in WeChat still hit limits and privacy worries persist despite company assurances.
- The device’s long‑term edge now hinges less on technical ability and more on whether major apps allow deeper access and whether users trust system‑level AI to handle sensitive data, a dynamic that could shape how phone makers and platforms cooperate next.