Overview

• Companies use social media, emails, and voice data to create digital personas of deceased individuals.
• These technologies offer both comfort and disruption, blurring the lines between memory and reality.
• Ethical issues include consent from the deceased and potential misuse of digital personas for commercial gain.
• Psychological impacts vary, with some finding solace and others experiencing heightened grief.
• Regulatory frameworks and ethical guidelines are needed to ensure respectful and responsible development.