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Naver Delivers Record Q2 Profit and Sales Fueled by Base Effect and AI Deployments

Platform AI deployments have begun generating revenue alongside gains from last year’s deconsolidation effects.

This file photo taken Feb. 7, 2025, shows Naver Corp.'s corporate logo on its headquarters in Seongnam, just south of Seoul. (Yonhap)
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Overview

  • Q2 consolidated net income rose 49.8% year-on-year to 497.4 billion won and operating profit climbed 10.3% to 521.6 billion won as sales hit a record 2.91 trillion won, aided by a base effect from last year’s removal of Naver Z.
  • All key business segments posted year-on-year revenue gains, with search up 5.9%, commerce rising 19.8%, fintech growing 11.7%, content increasing 12.8% and enterprise advancing 5.8%.
  • Its AI-based ad optimization tool ADVoost generated ad revenue from previously unprofitable keywords and lifted return on ad spend by more than 20%.
  • Naver Cloud secured GPU rental roles for the World Best LLM Challenge and was chosen to lead development of Korea’s national large language model, extending the company’s sovereign AI services.
  • The acquisition of Spain’s Wallapop is set to enrich behavioral data for generative AI, underpinning a commerce-specific AI agent this year and an AI Tab rollout next year.