Overview

• Naver invested 604.5 billion won (377 million euros) to acquire the remaining 70.5% stake in Wallapop, bringing its ownership to 100%.
• Wallapop serves over 19 million monthly users with a peer-to-peer marketplace for second-hand goods and is growing operations in Italy and Portugal.
• The takeover finalizes a strategy that began with a combined 29.5% stake secured through Naver’s 2021 and 2023 investments.
• Naver plans to integrate its AI, search, payments and advertising technologies into Wallapop to enhance the platform’s capabilities.
• The acquisition positions Naver to leverage cross-border C2C marketplaces across Europe as part of its global social commerce ecosystem that includes Poshmark and Soda.